The Liberty Bodice was invented by Fred Cox, Marketing Director at R & W H Symington & Co Ltd in 1908. It was a fleecy knitted vest with rubber buttons, re-enforcing cotton tapes and buttons to attach drawers and stockings. The bodice helped to change the way that children dressed in the early part of the twentieth century.
Until then most middle and upper class children wore supporting re-enforced corsets that were supposed to help ‘train’ their developing bodies. The Liberty Bodice was a softer, less restricting garment that allowed children to move around and play, at a time when playing and being active were viewed as an important parts of childhood.
Fred Cox’s daughter, Freda wore the bodice in an original advertising photograph. She appeared as the ‘Liberty Bodice Girl’ in much of the early marketing. The Liberty Bodice was produced in its millions and continued to be made until the 1960s. Loved or hated by three generations of children it remains one of Leicestershire’s most interesting products.
You may also be interested in
Other popular posts
The Harborough Toys
Rare 17th century wood and bone toys uncovered at the church of St Dionysius.
The Hallaton Helmet by Francesco Galluccio
The amazing replica Roman helmet created for Harborough Museum
Heritage Open Days
We've been giving people a look at unseen areas of The Symington Building